01
Milky essence
An opaque ivory micro-emulsion. It starts like a silky milk, then thins to a watery finish as it settles — no film, no tack.
RESET/01 — THE RECOVERY SYSTEM
TOO MUCH. RESET.
A recovery-first skincare system built around Ectoin for modern routines that ask too much of the skin.
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- 02
- 03
- 04
- 05
The system
Five steps. Seven days. One reset.
RESET/01 is built as a sequence, not a shelf. Each step does one job, and hands the skin to the next.
Step 01
01 MILK
A lightweight milky essence designed for routines that ask too much of the skin.
PDRN + ECTOIN
- Key actives
- PDRN + ECTOIN + BETA-GLUCAN
- Texture
- Milky essence
- Size
- 50 ml
- Use
- am · pm
Step 02
02 MIST
A transparent micro-fine mist for dry rooms, long days and cabin air.
ECTOIN + β-GLUCAN
- Key actives
- ECTOIN + BETA-GLUCAN + PANTHENOL
- Texture
- Water
- Size
- 80 ml
- Use
- am · pm
Step 03
03 NIGHT
A dense ivory cream that melts on contact. The step that closes the day.
ECTOIN + CERAMIDES
- Key actives
- ECTOIN + CERAMIDES + PANTHENOL
- Texture
- Melting cream
- Size
- 50 ml
- Use
- pm
Step 04
04 MASK
One mask, one sitting. The reset you use when the routine has gone too far.
PDRN + ECTOIN
- Key actives
- PDRN + ECTOIN + BETA-GLUCAN
- Texture
- Hydration layer
- Size
- 1 mask — 20 ml
- Use
- pm
Step 05
05 LIP
A real solid stick. Looks like a lipstick, melts like a treatment.
PEPTIDES + ECTOIN
- Key actives
- PEPTIDES + ECTOIN
- Texture
- Sheer tinted balm
- Size
- 3 g
- Use
- am · pm
No glitter. No shimmer. No decorative particles in any formula.
See the full system- 0110 ml
- 0220 ml
- 0310 ml
- 041 mask
- 053 g
Start here
The 7 Day Recovery Kit
The entire RESET/01 system in seven-day format, including 05 LIP at full size. The clearest way to find out how your skin responds to recovery.
Discovery 00 — coming soon
In use
APPLIED, NOT PERFORMED.
Damp skin, thin layers, in order. RESET/01 is built around the four minutes people actually have at the end of a long day — not around a ritual nobody keeps past the second week.
01
On damp skin
01 MILK goes on straight after cleansing, while skin still holds water. It has more to work with that way.
02
Thin layers, in order
Every step is specified to sit under the next one. Less product in the right order beats more product in the wrong one.
03
Twice a day, four minutes
Morning and evening run the same sequence. 04 MASK sits outside it, once or twice a week, at night.
See the full system01 MILK · 50 ml
The NOKOÏ mark: two loops, one lock point.
A graphic brand symbol. It is not a molecular diagram and does not depict the structure of any ingredient.
01The molecule
ECTOIN
Ectoin is an extremolyte — a small molecule that certain micro-organisms produce to stay stable in punishing conditions. In skincare it is used to support hydration, comfort and the skin barrier.
01
What it is
An extremolyte that binds water around itself. Used to support hydration and skin comfort.
02
How it works with the rest
It appears in all five steps of RESET/01, alongside PDRN, beta-glucan, panthenol, ceramides and peptides — each one specified for a defined role in the sequence.
Read the Ectoin story
ECTOIN
We publish no percentages, no clinical results and no efficacy studies of our own, because we have not run any. When we do, we will publish the method alongside the number.
Texture
Texture is the argument.
Recovery has to feel like something. Each formula in RESET/01 was specified around how it behaves on skin, not how it photographs in a jar.
Swipe to explore
No glitter. No shimmer. No decorative particles in any formula.
05 LIP
LIPS NEED A RESET TOO.
PEPTIDES + ECTOIN
A tinted peptide lip treatment in a real solid stick. It looks like a lipstick, melts like a treatment balm, and leaves sheer, buildable colour.
ShadeNude Rose
Sheer tinted finish
See 05 LIP3 g
Why reset
YOUR SKIN DOESN’T NEED MORE. IT NEEDS A RESET.
Skincare spent a decade optimising. More acids, more retinoids, more steps, more actives stacked on top of each other every night.
It worked, until it didn’t. The result is a generation of routines that are technically advanced and visibly overloaded — tight, reactive, uncomfortable skin that no additional active is going to fix.
NOKOÏ starts from the opposite premise. Recovery is not the thing you do after skincare. It is the thing that makes skincare work at all.
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Overload
Too many actives, too little recovery. The routine outruns the barrier.
- 02
Recovery
Hydration, comfort and barrier support, delivered in a deliberate sequence.
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Reset
A calm baseline you can build on again — and return to whenever you need it.
Ingredient architecture
Six actives. One brief.
Nothing in RESET/01 is there for the label. Each active was selected for a defined role inside the recovery sequence.
01
Ectoin
- Role
- Hydration & barrier support
- INCI
- Ectoin
02
PDRN
- Role
- Conditioning support
03
Beta-Glucan
- Role
- Soothing hydration
- INCI
- Beta-Glucan
04
Panthenol
- Role
- Comfort
- INCI
- Panthenol
05
Ceramides & Lipids
- Role
- Barrier lipids
- Used in
- 03 NIGHT
06
Peptides
- Role
- Smoothness & cushion
Journal
Reading
Notes on recovery, formulation and the reasoning behind the system.
- FORMULATION3 min read
Peptides, Ectoin and the Modern Lip Treatment
Lip care has been the least serious category in skincare for thirty years. There is no formulation reason for that.
- ROUTINE4 min read
How to Build a Recovery Night
One evening, structured. What to leave out, what order to use, and how to tell the next morning whether it worked.
- FORMULATION4 min read
The Anatomy of RESET/01
Five steps, specified in order. What each one is for, why it is that format, and what it hands to the next.
First impressions
FIRST IMPRESSIONS
Early feedback on RESET/01 — texture, comfort, and how the sequence wears. Ratings are published as they were left. We do not invent a score.
AL
5 out of 5
01 MILK
Texture is the standout
The milky texture feels much lighter than a cream and disappears quickly without leaving a sticky finish.
- Skin type
- Combination
JR
4 out of 5
02 MIST
Easy to keep using
The mist is extremely fine and feels easy to reapply during the day.
- Skin type
- Dry
MC
5 out of 5
03 NIGHT
Rich without feeling heavy
The texture feels cocooning but does not leave the skin feeling greasy.
- Skin type
- Normal
Transparency
What we will and will not tell you.
We would rather publish less and mean it. Everything on this site is either a formulation decision we made, a fact we can document, or clearly marked as neither.
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Full ingredient lists
Every INCI list is published on the product page before you buy, not printed only on the carton.
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No added fragrance
No fragrance is added to any RESET/01 formula. The products are designed to have no scent of their own.
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No borrowed credibility
No invented reviews, no star ratings, no clinical percentages, no manufacturing origin and no certifications appear anywhere on this site. Claims are published only once we hold the documentation.
Pre-launch
JOIN THE RESET
RESET/01 opens with the 7 Day Recovery Kit. Join the list and you will hear before anyone else — one email, when it launches.